Dlod

Google are now incorporating page load speed as one of the factors they measure in order to determine the relevance of pages in their search results.This is probably … fine. Google still seems to me to be the best performing search engine out there, consistently delivering relevant search results. Most probably they have figured out how to intelligently incorporate this factor into their voodoo and everything will be business as usual.

But it makes me nervous. It makes me nervous because page load time has nothing to do with the relevance of a search result but everything to do with the quality of the experience of the website that contains that result. It means Google are trying to measure the quality of a website’s user experience.

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Graphic Design, Interactive Design, Jetsum, User Experience

Posted: April 27th 2010